Prudential x Singapore
Fintech Festival

Client Prudential

Seeking to break away from the conventional roadshow format, the objective was to elevate Prudential's image beyond being solely an insurance provider, emphasizing its comprehensive range of offerings. To achieve this, a secondary brand color was introduced to create a softer and more holistic environment.

The booth's narrative, design, and user experience were conceptualized to align with the desired messaging. A key approach involved integrating multiple Prudential pillars into a unified island called "Pruland," showcasing the breadth of services and solutions provided.

The team undertook the task of constructing the booth, handling graphic design, and creating compelling copywriting to ensure each pillar received equal representation. This cohesive approach aimed to convey Prudential's commitment to serving diverse needs and showcasing the company as a well-rounded provider.

Overall, the objective was to transform the roadshow experience, moving away from the traditional focus on insurance, and presenting Prudential as a comprehensive solution provider. The integration of multiple pillars within the booth's design, along with the thoughtful narrative and user experience, contributed to the creation of a holistic environment that showcased the diverse offerings of Prudential.